"Disappointing" beer sales down again

By Laurie Macdonald contact

- Last updated on GMT

Related tags: Bbpa chief executive, Beer, Public house

BBPA reports beer sales drop
The British Beer and Pub Association (BBPA) has released figures in its Beer Barometer for the second quarter of 2015 showing total sales down 5.6% from 2014.

According to BBPA an early Easter and the impact of the World Cup last year have led to the “disappointing” result. Annually the decline in sales was 2.9% in the 12 months to June.

The association, which represents brewers and pubs in the UK pointed out that Easter was in early April, meaning that some brewery sales may have shifted into the first quarter compared to 2014, when Easter was in late April.

They also point to the football World Cup in June 2014, which boosted sales in that period and note that sales this year remained above those in the same period two years ago.

Brigid Simmonds, BBPA Chief Executive said: “While we may see a bounce back in Q3, these latest figures give no room for complacency, and show that more action is needed on beer duty. The Chancellor has made a great start, with his three, one penny cuts, but with inflation very low, and an industry still experiencing the impact of the 42% rise under the previous Government’s escalator policy there is no doubt that more action is need to create a more sustainable future for Britain’s national drink.”

Related topics: Beer

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