The video, which sees Brewdog founders James Watt and Martin Dickie pretending to beg and posing in lingerie, was intended to promote the company’s latest wave of crowdfunding.
A petition calling for the craft brewers to pull the video has attracted over 4,000 signatures. One signee, Miriam Orriss said: “This is not funny or an okay way to advertise. To open one of your pubs in Brighton, which has a high proportion of gay, lesbian and transgender people as well as more than its fair share of homeless people is really offensive. Please remove this advertising video.”
Other comments posted online include “this pathetic attempt at schoolboy humour is abusive and I will certainly make sure that BrewDog gets as much bad publicity as I can” and “pretty disgraceful video. You’ll lose many, many customers if you persist with this kind of promotion.”
Nath Brudenell from Leeds based bar Brudenell Social Club told the Publican's Morning Advertiser that he would no longer be stocking Brewdog products.
"I don't agree with the trashy branding. The latest advertising campaign is derogatory to certain sections of society and it doesn't fit with what we do. Our customers wouldn't appreciate it. It also doesn't sit will with me that they're describing themselves as punk when they're as mass market as any other brand."
The Publican's Morning Advertiser is waiting for a response from Brewdog.