TCG, which has 20 sites across the UK, claimed its trial over the summer increased sales by a fifth, despite it not being a traditionally popular time of the year for roast dinners, said chief operating officer Nigel Wright.
The Sunday lunch offer focuses on freshly-cooked, high-quality ingredients, claimed TCG.
Four roasts are available in the offer and include: beef, chicken, pork and lamb. Each meat is served with fresh seasonal vegetables, a Yorkshire pudding and unlimited gravy.
‘Isn’t the prime season’
Wright added: “We’re delighted with the results from this trial, especially as they relate to sales during July and August, which isn’t the prime season for roast lunches. We’ll hope to achieve event better uplifts as we move into the autumn and winter.”
At the Black Horse in Skipton, one of the first trial pubs, general manager Jenny Gallagher said the kitchen was serving about 40 roasts every Sunday.
As a result, customers were spending more per head than before the trial had started, she added.
“The theatre around presentation, particularly the whole chicken, really appeals to customers, and we’ve had lots of positive comments about the quality of the meat.