Slide 3
Grupo Bimbo has launched its first low-fat New York-style frozen bagel sandwich thins, following consumer insight that suggested bagels were sometimes “too big an eat”.
The 45g bagels are just 130 calories and are an alternative to full-size bagels which, once filled, can be too big to eat, according to the firm’s consumer research.
“We are confident that the bagel sandwich thin will rapidly become a favourite in the ‘to go’ and with one-in-four UK households buying bagels, it’s bound to become a firm lunchtime favourite,” brand manager Jackie Jackson said.
The new range includes:
- New York style bagel sandwich thin sliced 45g
- New York style bagel plain sliced 115g
- New York Style Bagel Plain sliced (school compliant) 85g
- New York Style Mini Plain Bagel 45g
- New York Style Bagel Poppy 115g
- New York Style Bagel Onion 115g
- New York Style Bagel Plain 115g
- New York Style Bagel Sesame 115g
- New Work Style Bagel Multigrain 115g
- New York Style Bagel Cinnamon & Raisin 115g
- New York Style Bagel Everything 115g