The four shows, which will take place in London, Manchester, Leeds and Coventry, are designed to give licensees insight on drinks trends from suppliers, training and the chance to sample new beers, ciders, spirits and wines.
Suppliers including Britvic, Diageo, Bacardi Brown-Forman, Jagermeister and Thatchers will be at the event.
Leading beer writer Pete Brown will also be on hand to speak about opportunities for craft beer in the on-trade market.
Paul Waller, customer service & third party brands director at Carlsberg UK, said: “We’re the only national brewer supporting the on-trade by operating our own trade shows - bringing our customers and suppliers together to form profitable partnerships.
"For me, this is where the magic happens, as our customers receive the best deals on our extensive range and the bespoke support to make the Christmas and New Year trading period as successful as possible. It’s just another element of the market-leading support we’re so passionate about offering the on-trade throughout the year.”