The spirits sector is becoming increasingly important to pubs, bars and restaurants as they look to diversify their offer for consumers. Spirit sales account for almost a quarter of on-trade sales, worth more than £5bn, and this is even greater in new premises openings.
The boom of premium products, particularly in the gin category where the number of new brands is growing rapidly, as well as the popularity of cocktails has led to a trend of drinking less, but spending more on high-quality products — or ‘premiumisation’ as it is known.
So while volume sales have been tough, the value of sales continues to increase.
The popularity of spirits products in pubs and bars also helps to build a reputation of great quality and versatility among spirit brands, which, in turn, is supporting their growth into export markets around the world.
The Spirits Summit will, therefore, be a great opportunity to celebrate some of the successes of the spirits category, while also looking at how we tackle the challenges that it still faces.
Miles Beale, chief executive, Wine and Spirit Trade Association
The Spirits Summit will be taking place on 6 October at Ham Yard Hotel, Soho, London
To attend email email@example.com or visit the website.