TV advert from Greene King encourages people to the pub

By Jessica Mason

- Last updated on GMT

The new advert captures real, intimate and funny moments that happen in pubs every day
The new advert captures real, intimate and funny moments that happen in pubs every day

Related tags Greene king Great british pubs Advertising

A TV advertising campaign from Greene King is set to encourage people to go out and enjoy going to the pub.

The campaign, named ‘To The Pub,’ began this week and celebrates “Great British pubs and the individual spirit, community and authentic moments that happen in them every day.”

Chris Houlton, managing director, Greene King brewing and brands, said: “Our ‘To The Pub’ campaign highlights the important social role that pubs play in communities across Britain.

By capturing just some of the real, intimate and funny moments that happen in pubs every day, filmed by the people who helped to make those moments happen, our campaign invests in bringing the pub and the value it has within the community to the attention of a national audience. It has been a monumental team effort to create this campaign and we could not be happier with the results.”

The campaign will feature 40 pubs up and down the country and will be followed with a dedicated social media launch.

Related topics Beer

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