One in six beer purchases made by women

By Emily Sutherland contact

- Last updated on GMT

Annabel Smith (centre): "There is a huge interest among women in beer."
Annabel Smith (centre): "There is a huge interest among women in beer."

Related tags: Alcoholic beverage, Drink, British beer and pub association

Research from drinks giant Ab InBev has revealed women over 25 now make up one in six of all beer purchases, the highest in five years.

Women are also drinking beer more regularly, with over 3.2 million saying they drink it once or twice a week.

Beer sommelier Annabel Smith said: “These results do not surprise me; there is a huge interest among women in beer, with more and more women opting for beer as their drink of choice.

"We are also seeing more women choosing a career in the beer industry, from “The Beer Sommelier of the Year”, Jane Peyton, to the CEO of the British Beer and Pub Association, Brigid Simmonds.”

However, nearly half felt that beer is still perceived as a man’s drink. An online video of American couples on a night out went viral earlier this month after it revealed that although it was the women who had ordered the beer, in the majority of cases bar staff handed it to the man. According to Ab in Bev’s research, this problem is also prevalent in the UK.

One in five women in the UK had experienced the same situation, where their beer was given to the man they were with rather than them. Only 16% corrected the bar staff or waiter and 7% said they ended up drinking the wrong drink to avoid confrontation.

SABMiller boss Alan Clark said earlier this year that it was time to move on from sexist beer adverts, which have been blamed for alienating women in the past.  

Related topics: Beer

Related news

Show more