5 pickling
Pickling specialist Sarson’s has teamed up with street food vendors and food bloggers to highlight the practice as part of its pickling showcase campaign.
Street food and pickling are two of the hottest trends among younger consumers, according to the vinegar brand.
Noa Hasegawa, Sarson’s brand manager, said: “The art of pickling is having a resurgence and we are on a mission to prove that it isn’t just for the older generation, but should be in every foodie’s recipe book.
“Our decision to partner with these traders and bloggers perfectly reflects our strategy to highlight the quality of the Sarson’s product to a wider audience.”