Research

Britons 'drink more than any other nation', report claims

By PMA

- Last updated on GMT

Britons 'drink more than any other nation', report claims

Related tags: Drinking culture, Alcoholism, Alcohol abuse

Brits binge drink more than any other country, according to a new poll.

Britain’s reputation as the home of heavy drinking is fully deserved, according to a survey that found that, as a nation, we are more likely to binge drink, go to the pub and to drink at home than people in other nations in the poll.

On almost every measure in the survey of 6,500 drinkers in the UK, Germany, Australia, America and China, Britons had the most liberal attitude to alcohol.

The survey, compiled by media agency Maxus, found that two thirds of Britons drank at home at least twice a week, the highest average of any of the selected countries. More than one in three visited a pub every week compared with one in four globally. Britons were also more likely to binge drink regularly, with 15% saying they had a “high energy” night of drinking every week.

Report author Nick Vale said: “We Brits have a long and distinguished heritage of creating, sourcing and enjoying the best drink in the world.

"Why? Because we British are a hugely sociable nation, we love to chat, and booze facilitates that. The pub gives us somewhere to meet and alcohol helps lubricate our conversation.”

Related topics: Marketing

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