Rugby World Cup: Wet sales up £1,000 on key match days

By Oli Gross contact

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Rugby World Cup: Wet sales up £1,000 on key match days

Related tags: Cga peach, United kingdom

Despite a disappointing Rugby World Cup for the home nations, UK pubs and bars have enjoyed big uplifts - with key matches leading to a £1,000 boost in drink sales on average.

New figures from CGA Peach’s exclusive market measures reveal the biggest boost was during England's key games against Wales and Australia.

The trends are backed up by data from CGA Peach’s Coffer Peach Business Tracker. It reveals pub like-for-like sales were up 9.0% in the week beginning 28 September.

CGA Peach’s Trading Index also shows that within a three-mile radius of Twickenham, bars’ uplift was a massive £6,000-plus on both occasions.
Several other cities hosting World Cup games saw drink sales rocket, with takings in Cardiff at least triple those of an average Saturday on the days of Wales’ first two home games.

Gloucester, Leeds, Birmingham, Newcastle and Milton Keynes all saw surges as a host cities.

Unfortunately, with English pubs are expected to miss out on revenue​ after Stuart Lancaster's team bowed out in the group stage.
But venues which were active in promoting themselves will welcome sata from CGA Peach’s separate BrandPulse survey of consumer habits, which showed one in six British consumers opted to watch a fixture from one of the tournament’s first two weekends in pubs, bars or restaurants, with England v Wales the most popular game.

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