The Scottish brand, who also announced their partnership with IBA’s World Cocktail Championship 2015, has produced videos in Shanghai, New York and London to reflect the growing whisky cocktail trend.
Consumers are given an insight into private and trendy bars with exclusive cocktail recipes made with LABEL 5 Classic Black.
Vinny Burke, owner of Jago in London, created a combination of London craft beer and whisky in his 5 Ways to London cocktail.
Head barman at Starling and former winner of Time Out Shanghai best bartender, Daniel An created the Shanghai Kiss Cocktail.
The Passionate Brooklynite cocktail came from Johnny De Piper at New York bar, Feather Weight.