Over three quarters of diners chose homemade products when eating out at pubs, according to recent research.
The research, which was commissioned by the readymade pastry firm Jus-Rol, showed that 79% of those asked would pay more for a homemade pie.
Sector controller for foodservice at General Mills, the owner of Jus-Rol, Chris Braeger said: The pie is at the heart of British cuisine, giving customers the perfect mix of winter-arming comfort food and value for money.”
Authentic homemade dishes
Research has shown that consumers were seeking authentic homemade local dishes and the pie was the ideal dish to meet the demand, he added.
“Chefs and operators, which a view to increase profits, should look no further than this Great British classic, especially given that 15% of people enjoy four or more pies a month.”
During British Pie week, which is now in its ninth year and starts on 7 March next year, encourages pubs to put pies at the top of their menus.
Braeger added: “Over the coming months we’re rolling out a whole host of pie activity to help caterers create pies to be proud of and set them apart from the competition.”
A new Pie Guide would be published in 2016, with new pie recipes and tips for pub chefs, he added.