Within the on-trade, sales of soft drinks have grown at a rate of 3.9% year on year to £4.2bn, driven in particular by premium soft drinks such as adult soft drinks (CGA Brand index data, April 2015).
The continued rise in people eating out regularly is believed to be especially influential in the increase of sales.
Nick Yates, out of home trading director, said: “We’re setting our sights on ambitious growth over the next 5 years. We’re in fantastic shape as a business and our new identity will really help to position us as a true one stop national soft drinks solutions provider.”
Nichols has recently added Feel Good to their drinks portfolio and acquired a share in frozen drinks specialist, The Noisy Drinks Company, to broaden the range of products on offer.
Investing heavily in Feel Good, a number of marketing initiatives will aim to take advantage of consumer demand for healthy alcohol replacement options during the festive season.
“We are excited about what the future holds,” Yates said.