Nichols pledges to double out-of-home sales by 2020

By Ben Winstanley contact

- Last updated on GMT

Nichols pledges to double out-of-home sales by 2020

Related tags: Soft drinks, Premium soft drinks, Marketing

Soft drinks company Nichols pledged today to double its out-of-home sales by 2020 as it unveiled a new company name and strapline: Vimto – Refreshing Soft Drinks Solutions.

Within the on-trade, sales of soft drinks have grown at a rate of 3.9% year on year to £4.2bn, driven in particular by premium soft drinks such as adult soft drinks (CGA Brand index data, April 2015).

The continued rise in people eating out regularly is believed to be especially influential in the increase of sales.

Nick Yates, out of home trading director, said: “We’re setting our sights on ambitious growth over the next 5 years. We’re in fantastic shape as a business and our new identity will really help to position us as a true one stop national soft drinks solutions provider.”

Nichols has recently added Feel Good to their drinks portfolio and acquired a share in frozen drinks specialist, The Noisy Drinks Company, to broaden the range of products on offer.

Investing heavily in Feel Good, a number of marketing initiatives will aim to take advantage of consumer demand for healthy alcohol replacement options during the festive season.

“We are excited about what the future holds,” Yates said.

Related topics: Soft & Hot Drinks

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