Diners still confused about cod sustainability

By Daniel Woolfson

- Last updated on GMT

UK Diners still confused about cod sustainability

Related tags: Atlantic ocean

A large number of consumers are still 'completely confused' as to whether they can eat cod with a clear conscience, new research claims.

Despite cod being the second most popular fish in the UK (behind salmon), more than a third of Brits don’t know if it is a sustainable food, according to data from the Marine Stewardship Council (MSC).

MSC's UK commercial manager George Clark said: "A lot of pubs rely on cod and chips as a key part of their menu yet it’s hard to decide how to tell customers about its sustainability. Often customers are trapped between too little information and too much.

"On one hand, the menu might say 'cod' with no information available about sustainability. On the other hand, it might be 'line-caught cod from the north-east Atlantic'."

He added: "Most customers aren't sure if 'line caught' is a good or bad thing (it depends), and telling them it is from the north-east Atlantic – which stretches from Gibraltar to Murmansk – is about as useful as saying it comes from the sea."

Three in 10 respondents to a survey by the MSC said they thought there were plentiful supplies of cod and it was a sustainable choice, but roughly the same percentage said they believed the opposite – that cod should be actively avoided.

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