Tinder-style app British Street Food Pub Takeover launched last week, and is available for all Enterprise licensees to arrange for street food operators to take residence in pubs.
The British Street Food awards received 3,000 entries last year, and founder Richard Johnson has high ambitions for the Pub Takeover app.
“We would expect half of the 3,000 to sign up for the app straight away,” he said.
'Good for everyone'
“We’re being offered to 5,000 Enterprise pubs and there’s no reason we can’t go beyond that. Enterprise aren’t charging anything for it, they’re stepping away because they know it’s good for everyone.”
The app is available on smartphones or desktop, and licensees can chose their desired cuisine, style and length of residency.
Johnson continued: “You say: ‘I’m a great publican with this amazing venue, I’ve got live music’, and so on.
“The street food can be on the app saying we serve Chinese food in the Walthamstow area, we will work within five meals and serve this many people.”
Johnson said the app will work particularly well for dynamic licensees with strong reputations, who are prepared to advertise the food offer aggressively.
The founder explained the group’s motivation stems from a love of pubs.
“Some of my favourite pubs don’t serve food. It’s a great thing that can help save that Great British thing – the pub.
“Increased food sales mean increased beer sales. It’s a win win situation,” he added.
The British Street Food Pub Takeover hopes for licensees and food vendors from learn from each other, and help boost social media presence of both businesses.
“Social media offers a connexion between the pub and its customers, and it’s essential that the pubs use it to maximise the app,” Johnson explained.
“It’s not going to work for everyone, but the arguments for it are quite persuasive. You make more money by increasing wet sales, get a different new crowd and there’s minimal expense.”