Demand for new style of ‘dry’ soft drink outstripping supply, Fentimans claims

By Ben Winstanley contact

- Last updated on GMT

Fentimans new soft drink in demand

Related tags: Premium soft drinks, Soft drink, Carbonated water

Premium soft drinks company Fentimans has reported its new sparkling flavour variant, lime and jasmine, has exceeded initial sales targets by 40% and sold out of the first 2,500-case bottling run less than a month after its 8 February launch.

The brand claims the drink is “performing beyond expectations” due to offering consumers a new “dry style” of soft drink, which offers a “completely  different flavour profile to what you find on the market”.

Mike Simmonds, Fentimans business development manager, said: “The Mintel premium soft drinks report highlighted a desire in the market for a new kind of soft drink that would give the likes of lime and soda drinkers an alternative.

“We think lime and jasmine’s ‘dry’ style makes it far less cloying and easier to drink in volume.”

Recent research by Mintel into attitudes towards premium soft drinks found that 58% of customers ordering soft drinks in the on-trade wanted greater choice, while 34% listed “reduced sugar versions with no sweeteners” as an enticement for trying a premium soft drink.

Based on the Fentimans 19:05 Herbal Tonic Water recipe, the lime and jasmine variant is blended with an additional range of botanicals to create an “initial refreshing bitterness, quickly balanced with the sweetness of lime flower, hyssop and myrtle”.

Related topics: Soft & Hot Drinks

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