Placing responsibility at the heart of its business, Deltic has invested in training programmes, shifted focus on drinks marketing from price to a combination of a premiumisation of the offer and ensured all suppliers comply to its exacting standards.
Over the past year, it has also transformed its door security team, with a focus on more female teams trained to spot when customers are in vulnerable positions, which helped distinguish it from other finalists, Be At One and Intertain.
It has also worked closely with local initiatives such as PubWatch, Purple Flag and Street pastors, as well as employing customer ambassadors to help people identified as vulnerable.
Ed Bedington, editor of the Publican’s Morning Advertiser, which organises the awards, said: “Deltic have put responsibility at the heart of everything it does, which, considering the tough market it operates in, is no mean feat.
“This is a company which is looking to change the way people see the late night sector, and it’s work on retailing responsibly is to be applauded.”