Boss Tim Martin was one of the most vocal supporters of previous campaign the VAT club, led by Jacques Borel, before pulling out at the end of last year.
Martin said he would no longer support it and instead called for an alliance of companies working for a VAT cut.
‘Member led campaign’
Former political consultant Chris Guyver, who will be leading the campaign from the BBPA and the ALMR, told the PMA he was confident of success.
“This will be a member-led campaign- very inclusive with a flexible structure and a fluid approach that will be adaptable. Both the ALMR and the BBPA are hugely consultative organisations with very good systems for asking members what they think. We will work very closely with big and small companies.”
Guyver said it was too early to say exactly what kind of reduction the campaign will be aiming for (the VAT club was pushing for a cut from 20% to 5%) but said the campaign would be consulting with members to come up with an achievable figure.
The ALMR and the BBPA argue a fairer VAT regime would create more jobs and level the playing field between pubs and supermarkets.