Beer sales in the on-trade in Q1 this year fell by just 0.2% compared to the same quarter in 2015.
Combined on and off-trade sales were also the lowest fall in Q1 since 2008 - 1% down on the same quarter in 2015, while off-trade sales fell by 1.8%.
The BBPA claim this is further signs of more stability in the market, following years of decline accompanied by sharp rises in the tax on beer, which rose by 42% from 2008-2013.
Three successive beer duty cuts from Budget 2013, and a freeze in this year’s Budget, have helped to build confidence in the industry, chief executive Brigid Simmonds argued.
“Beer sales are certainly doing better overall, and there are good prospects for Q2, with Euro 2016 and The Queen’s 90th birthday celebrations a key draw for pubs,” she said.
Increased confidence in the sector is also being spurred by innovation and investment, and through campaigns such as There’s a Beer for That and Britain’s Beer Alliance, according to the BBPA.
“To avoid any return to the sharp declines in sales of recent years, we will need continued focus from the Government on the tax burden, not just on beer, but also on pubs, through a fairer business rates regime and other burdens on small business,” Simmonds added.