GBPA victories boost trade

By Nikkie Sutton

- Last updated on GMT

GBPA victories boost trade

Related tags: Great british pub, British pub awards, Business development, English-language films, Liverpool

Following award success at our prestigious ceremony, winners have reported an increase in trade and sales

Philip Cutter from the Gardeners Arms/Murderers in Norwich who won Best Sports Pub said: “Turnover is up by 8% which is absolutely fantastic.”

  • Want to enter the Great British Pub Awards? Click here!

Trade was already on the increase at the Best Family Pub winner the Jolly Sailors in Norfolk and general manager Heather Tidd said: “It has been constant over the years but last year was our best year so I do think that was to do with winning our award.”

This was similar at Herefordshire pub the Crown and licensee Matt Slocombe, said: “We had experienced a rise in trade before the win but our yearly turnover is now up 10%.”


Whilst in Merseyside, business development manager at Liverpool’s Smugglers Cove who won Best Spirit Bar/Pub, Jessica Gallier said: “In the month following our win we were almost 4% over our forecasted sales for October which is all very good for business and pride!”

Down the M6 to the Lord Clifden in Birmingham, general manager of the Best Entertainment Pub winner, Liam Duncombe, said: “We have been really lucky as the year running up to the awards we were doing really well and getting 25% and now it has gone up about 10% more.”

  • Want to enter the Great British Pub Awards? Click here!

Related topics: Events & Occasions

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