Population (and density): 5,713,284 (439 people per sq/km)
5 biggest places: Birmingham, Coventry, Wolverhampton, Stoke-on-Trent, Solihull
Major attractions: Cadbury World; Shakespeare's birthplace; Alton Towers; Stratford-upon-Avon canal; Warwick Castle; Chase Distillers; Ironbridge; Ludlow Castle; West Midland Safari Park
What the expert says: "The market is quite favourable because of the encouraging correlation of turnover to price. The more rural areas don't have the same level of turnover, so the West Midlands benefits because it's quite densely populated. Furthermore, it's often the case that your £350,000 freehouse in the West Midlands will have a higher level of turnover than in other parts of the country. It's not just about the attractive nature of property to people, it's what you can afford to fund and you can probably get a loan for a higher proportion of the price in the West Midlands than other areas that have an extremely high level of bricks and mortar." - Robin Mence, managing director of Sidney Phillips
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