Enterprise and Booker launch menu-building tool

By James Evison contact

- Last updated on GMT

Online advice: menu-building tool launched
Online advice: menu-building tool launched

Related tags: Cooking

A new menu-building tool has been introduced by Booker Wholesale and Enterprise to enable licensees to improve their food offer.

The tool, which can be accessed by users online, was released at the pubco's annual conference last month, allows licensees to access menu packages and create a food offer by selecting dishes from different modules to suit numerous days of the weeks and meal times.

The dishes are fully costed recipes using Booker ingredients – and a calculator enables licensees to set prices and determine profit margins. Additionally, recipes can be downloaded to create personalised cook books for use within the kitchen.

Lists of equipment

Also found on the tool is a list of kitchen equipment and sundries required to deliver the dishes – with Enterprise's e-market supplier directory providing the products.

Allergen information is available to download too from an online database supported by Catercost as well as a menu design and print service.

Enterprise is marketing the technology at value and mid-market pubs as a first point of call.

Enhance profitability

The pubco's sales and marketing director, James Armitage, said: “We know that many of our publicans would like to enhance their profitability by introducing or improving their food offering but are put off by lack of kitchen skills and food offer expertise, so with ‘menu builder’, we are helping our publicans to overcome these barriers.

"The menu packages are simple to put together, and with support from Booker, publicans and kitchen staff will have all the equipment, guidance and ingredients to compile a highly desirable, quality food offering.”

Related topics: Technology, Menu Ideas, News, Ei Group

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