With younger people using pubs less than their older counterparts, it is vital that the trade finds ways to reverse this trend. And embracing new technology, could just be the answer, experts at a The Morning Advertiser roundtable discussion maintained....
Marston’s will flex the full potential of its five breweries by partnering with international and UK beer brands and snapping up other beer companies, if they fit with the brewer and pub group’s proposition, The Morning Advertiser (MA) understands.
Marston’s has overhauled some of its key beer brands, including Pedigree, as part of a £1m programme to bring its image in line with the modern beer market and to attract younger drinkers.
