Spirits

Famous Grouse receives multimillion-pound Xmas marketing spend

By James Evison contact

- Last updated on GMT

Related tags: Famous grouse, Television, Advertising, Scotch whisky, The famous grouse

Christmas cheer: The Famous Grouse returns to the Highlands for this year's adverts
Christmas cheer: The Famous Grouse returns to the Highlands for this year's adverts
Distributor of The Famous Grouse reveals the whisky brand is set to receive an investment worth more than £2m.

The campaign features two new television adverts celebrating the brand's icon with the aim of reaching 40m adult consumers between October and December.

In contrast to traditional adverts for the brand, the grouse now appears in its natural Highland setting.

New adverts

The new TV adverts will communicate ‘perfectly balanced’ and ‘smooth’ – two key characteristics of The Famous Grouse – to its audience.

The ‘Perfectly Balanced’ advert aired for the first time on 17 October on various TV channels and video on demand with the second advert set to air in ​November.

Key season

The Famous Grouse marketing controller Johna Penman said: “Christmas is always a key season for The Famous Grouse but this year will be even bigger and better.

"We’ve invested a significant amount in this festive season and it’ll be the first time we’ve run two new adverts for The Famous Grouse in rotation.

"The new campaign heroes our much-loved icon, who can now be seen enjoying life in his natural habitat while retaining his playful sense of humour.

“By underpinning our quality offering and iconic grouse, we are determined to come out on top and win this Christmas. We’re confident this new campaign will deliver.”

Related topics: Spirits & Cocktails

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