than those planning to visit a restaurant and 15% more than those planning to go to a bar.
In the young adult market, 37% of 18 to 24-year-olds and 36% of 25 to 34-year-olds were anticipating spending time in the pub over Christmas.
Always a great time at the pub
Greene King group marketing director Rob Rees said: “Christmas is always a great time for the pub – it offers a festive, comforting and fun environment for all.
“It’s great to see that the British public is looking forward to the festive season, despite 2016 having been a busy and eventful year, and that many of them will be celebrating in the pub.”
Last month (October), the average British household spent £212 on out-of-home leisure which is a £6 (3%) increase year-on-year and a £7 (3%) rise month-on-month.
Breaking this down, the average household spent £86.92 on eating out which is an 8% increase year-on-year and £47.59 on drinking out – a 3% increase year-on-year.
However, other leisure sectors continued to struggle with a £2 (2%) decrease in spending, year-on-year.
This is good news as consumer confidence plummeted following the Brexit outcome of the European Union referendum result earlier this year (June).
A third of those surveyed expected their household’s financial situation would be worse at the same time next year and just 8% thought there would be an improvement in their prospects, according to the leisure tracker.