Of 2,000 adults polled by YouGov on behalf of TheHouseShop.com, almost a quarter (23%) said they would like their new home to be within a 15-minute walking distance of a pub, placing it ahead of banks (20%), schools (17%) and places of worship (7%).
Men were more likely to demand a local pub within walking distance – 27% of men v 19% of women, the research showed.
The findings also revealed that almost half the respondents (49%) desired a nearby supermarket, while post offices (26%), train-underground stations (25%) and pubs (23%) also made in onto the wishlist.
Nick Marr, co-founder of the TheHouseShop.com said the results "clearly showed" that physical, local amenities "still play a huge part in the decision-making process for home hunters".
"It was also interesting to see the different demands of Millennials versus their Baby-Boomer parents, with younger home hunters placing far more importance on local transport links and pubs," he added. "Older generations were far less demanding of nearby essentials in general, with one in four over-55s saying they would not need anything in particular located within walking distance."