The publication, which is part of the Government’s strategy to achieve a 20% reduction in sugar levels in a range of products for children by 2020, has put pubs in their own out-of-home eating category.
British Beer & Pub Association (BBPA) chief executive Brigid Simmonds said that there was a risk of “over-regulation” in this area.
“Of course, pubs cater mainly for adults and the number of pub meals enjoyed by children is typically a small part of their overall diet.
“Nevertheless, pubs are ready to play their part in tackling childhood obesity and we will be reviewing the benchmark data released by PHE to understand the best ways to approach this,” she added.
Association of Licensed Multiple Retailers (ALMR) chief executive Kate Nicholls added that the trade wais working hard to promote healthy food.
“The sector is certainly ready and willing to play its part in promoting healthy attitudes to food, but there is a worry that blanket measures will increase pressures on businesses already working hard to promote healthy lifestyles,” Nicholls said.
- The full guidelines are online here.