Cornish Orchards unveils 330ml cans

By Nikkie Sutton

- Last updated on GMT

Ideal for fridges: the new cans are available in three varieties
Ideal for fridges: the new cans are available in three varieties

Related tags Alcoholic beverage

Cornish Orchards has revealed three of its products in 330ml in a bid to enable licensees to maximise fridge space.

The three drinks: Gold Cider, Blush Cider and Alcoholic Ginger Beer is available to the on-trade in can form.

FUTURE TRENDS: Beer and Cider

What are the next beer and cider trends for the on-trade? Find out by booking your tickets to The Morning Advertiser​’s Future Trends: Beer and Cider event, held in London on 26 June.

CLICK HERE​ to see the full agenda and book tickets.

Cornish Orchards managing director Andy Atkinson outlined how and why cans are beneficial to operators above glass bottles.

Real benefits to the trade

He said: “These new, eye-catching cans are a perfect addition to our range.

“They are easily recyclable and very light to carry, making them great for festivals, barbecues and picnics.

“Cans offer real benefits for our trade customers too because they chill down quicker than glass and take up less space but, more importantly, they taste delicious.”

Investment delivers

London brewer and pub operator Fuller’s acquired the brand​ back in 2013 for a reported £3.8m.

Chief executive Simon Emeny said: “Our investment in Cornish Orchards continues to deliver and we are ahead of our investment plan.

“The cider is well-received by consumers, volumes have increased and we have gained new listings. It also provides a valuable addition to our premium portfolio.”

Related topics Cider

Related news

Show more