The Botanist Reading will be NWTC’s 17th site and will open in the striking former Barclays building on the city centre’s King Street.
“The more time we spent there, the more we felt that a Botanist would be successful and a great fit,” Hill said.
The site will bring 50 jobs to Reading, with general manager Matt Tomkins adding: “We are very excited that we will soon have a home in such a vibrant city.”
NWTC has previously opened most of its Botanist sites in northern or midlands venues, with the company only having two Botanist sites south of Birmingham – in Marlow, Buckinghamshire, and Farnham, Surrey.
That is set to change with Hill confirming that not only would NWTC open the site in Reading over the coming couple of months, there will also be “more announcements from us about confirmed sites in the south-east and south-west”.
However, he would not comment on the locations of the future sites.