Growth in third party delivery for pubs ‘pulls spend from grocery sector’

By Ed Bedington

- Last updated on GMT

Home delivery: 28.6m consumers use third party delivery, according to CGA
Home delivery: 28.6m consumers use third party delivery, according to CGA

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Third party delivery is a growing opportunity for operators to add real growth to the business, delegates to the ALMR’s 25th anniversary Spring Conference were told.

CGA commercial strategy director Graeme Loudon said additional income could be made using delivery: “You won’t be taking it away from out-of-home behaviour. You’re actually pulling spend away from the grocery sector into out-of-home and this is something we need to take advantage of.”

He said that around 28.6m consumers were using third-party delivery, with almost half using the services weekly, while also dining out weekly.

He said the number one issue was to ensure the quality of delivery, a view that was echoed by Brewhouse & Kitchen chairman Kris Gumbrell who said that if you’re going to do it, you need to do it well and get the products right. He said it was “very easy to throw a pizza into a box” but other products didn’t travel so well.

Nick Pring, of Urban Pubs & Bars, agreed it was a massive opportunity, but advised those looking to tap into it to conduct thorough analysis first and to ensure they stay on top of it.

Related topics: MA Leaders Club, Marketing

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