Brakspear creates a buzz for bee campaign

By Helen Gilbert

- Last updated on GMT

Bee-lieve: Brakspear's honey ale raises almost £3k for campaign to help save Britain's bees
Bee-lieve: Brakspear's honey ale raises almost £3k for campaign to help save Britain's bees

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Brakspear has raised £2,890 for a Friends of the Earth campaign to help save Britain’s bees. 

The brewer and pubco donated 10p from the sale of every pint of its seasonal Honey Bee ale sold during April and May, as well as five firkins to Basecamp, the charity’s annual environmental festival held last month.

According to Friends of the Earth, bees face many threats including habitat loss, pesticide use and climate change, but are needed to pollinate fruit and vegetables – the charity estimates it would cost farmers at least £1.8bn per year to hand-pollinate crops.

"Honey Bee is a perfect summer beer, ideal for supping in a sunny pub garden, so the recent hot weather certainly helped, along with our customers' desire to support a worthy cause,” said Brakspear chief executive Tom Davies.

"Brewing a honey beer and supporting the Bee Cause campaign are naturals for Brakspear. Not only do we have a bee in our logo, but many of our pubs have gardens or outdoor floral displays that only thrive thanks to bees."

Friends of the Earth chief executive Craig Bennett said: "Bee Cause encourages the public to ‘be part of the generation that saves these precious pollinators'.

“We're extremely grateful to Brakspear, its licensees and customers, for their support. Not only have they raised a significant sum of money to help our work, they have also raised awareness of the plight of the humble bee."

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