Beer & Cider Marketing Awards 2017 shortlist

By Nicholas Robinson

- Last updated on GMT

Revealed: finalists for the Beer & Cider Marketing Awards
Revealed: finalists for the Beer & Cider Marketing Awards

Related tags Cider marketing awards Brewery

The shortlist for the Beer & Cider Marketing Awards 2017 has finally been revealed, after weeks of arduous judging by category experts.

On and off-trade operators, journalists, bloggers and award-winning marketeers have spent weeks compiling the list of finalists.

Finalists are going head-to-head for the chance to win in 14 prestigious categories at an awards ceremony that will take place at the Old Truman Brewery in London on 21 September.

Among the finalists are:

Best Corporate Social Responsibility​:

  • Hawkes Cider
  • Heineken
  • Lister’s Brewery
  • Brewgooder

Best Integrated Campaign:

  • Wainwright Golden Ale
  • There’s A Beer For That
  • Glamorgan Brewing Company
  • Tennent’s

Best Business to Business Marketing:

  • There’s A Beer for That
  • Carlsberg
  • Molson Coors

Best Innovation:

  • Hop House 13 Lager
  • Hogs Back Brewery
  • Strongbow
  • Toast Ale

Best Event:

  • Camden Town Brewery
  • Vedett
  • Pilsner Urquell
  • Sharp's

Best Branding and Design:

  • Camden Town Brewery
  • Sheppy’s Cider
  • Sanford Orchards
  • North Brewing Co
  • Yowler Craft Cider

Best Merchandise:

  • Camden Town Brewery
  • Whitstable Bay

Best Online Marketing:

  • Budweiser Budvar
  • Tennent’s
  • Fuller’s London Pride

Best Launch:

  • Brewgooder
  • Hop House 13 Lager
  • Bellfield Brewery
  • Taunton Cider Company

Best Sponsorship​:

  • There’s A Beer For That
  • Purity Beers

Best PR/Stunt:

  • Kronenbourg 1664
  • Fuller’s London Pride

Best Targeting of Alternative Markets:

  • Edinburgh Beer Factory
  • Autumn Brewing Co

Chairman of judges and Beer & Cider Marketing Awards co-founder Pete Brown said: “The landscape of beer and cider marketing is changing rapidly. What was once best practice no longer is.

“When you see all the entries together – from multinational brewing companies and giant cider brands, through regional breweries to microbrewers and small scale cideries – all the judges learned a hell of a lot and we can’t wait to share this learning and insight at the awards evening and afterwards.”

Judge and Morning Advertiser ​food and drink reporter James Beeson said: “The standard of entries for this year’s awards was particularly high.

“We had an excellent mix of entries from smaller, artisanal brands and larger beer and cider producers.

“It was especially pleasing to see many of the entrants putting forward submissions for multiple categories, and to see a strong representation from cider in the first year that producers could enter.”

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