Camden Town Brewery launches seasonal summer lager

By James Beeson

- Last updated on GMT

Hells: The 4.6% ABV beer is made with handpicked strawberries
Hells: The 4.6% ABV beer is made with handpicked strawberries

Related tags: Camden town brewery, Beer

Strawberry Hells Forever, Camden Town Brewery’s summer version of its Hells lager, will be available in Camden Brewery-supplied bars across London, and via Ocado and independent retailers.

The 4.6% ABV beer is made with handpicked strawberries and will be sold in 330ml glass bottles designed by Adam Higton, a Bristol based artist.

Over 300 kilos of strawberries were picked in June by Camden staff and volunteers at Cammas Hall Farm, in Needham Green, Essex, to make the beer, which will be available from 25 August.

The AB InBev-owned brewery describes it as having a “full-bodied, tart and crisp taste.”

'Ultimate good-weather beer'

In addition to strawberries, the beer is made with Perle, Mosaic and Huell Melon hops and Pilsner and wheat malts.

Camden Town Brewery founder and CEO Jasper Cuppaidge said: “Pink strawberry-flavoured lager - sounds ridiculous, doesn’t it? It took me a while to persuade the beer team, but since the first brew we haven’t looked back. Nothing says summer more than fresh, seasonal strawberries – or cold lager – so combining them makes the ultimate good-weather beer.”

Camden’s range consists of seven beers including its Hells lager, which are available from major retailers, independent bottle shops and pubs and bars across the UK.

New brewery

Last month the brewery unveiled its new £30m site​ in Enfield, north London, which has the capacity to brew up to 400,000hl of beer a year, or 210,000 pints a day. 

The new brewhouse can operate 24 hours a day and could increase Camden’s capacity by up to 2,000%.

Camden Town was brought by AB InBev in December 2015 in a deal reported to be worth £85m.  

Related topics: Beer

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