Goose Island to launch new collaboration with Munich brewery

By James Beeson

- Last updated on GMT

Collaboration: the unfiltered Goose Island beer is a lager made with Spaten Brauerei
Collaboration: the unfiltered Goose Island beer is a lager made with Spaten Brauerei

Related tags: Beer, Goose island

Goose Island Beer Co is to release a brand new craft beer brewed in collaboration with Munich brewery Spaten Brauerei, The Morning Advertiser can reveal.

The beer, a classic German lager called ‘Keller Märzen’, was brewed at fellow AB InBev-owned brewery Spaten Brauerei in March before being lagered in cellars at near-freezing temperatures.

The result is a 6.3% unfiltered lager described as having “many delicious rich toasty and bready notes, finished off with caramel and dry biscuit flavours”. 

German lager tribute

Goose Island’s Mike Siegel said: “With Keller Märzen, we at Goose Island wanted to pay tribute to the history of Spaten, its brewery, and impact on lager brewing. The late great British beer writer Michael Jackson said the ‘most significant German brewery in the development of lager brewing was Spaten’.

“We are thrilled to have the opportunity to collaborate with them on a new beer release.” 

The one-off collaboration will be launched at Goose Island’s LDN Block Party – a one-day festival that brings Chicago life to London – on 23 September. The beer will be available shortly afterwards in selected on trade outlets.  

Midway launch

In June of this year, Goose Island launched a new mid-strength session IPA​ to the UK market. The 4.1% beer, Midway, was designed to be a good introductory beer to the IPA style.

The brewery’s president Ken Stout told our sister publication MCA​ that the brewery’s London operations were being “well received”​ but highlighted the need to have more beers in the 4-5% ABV range. 

Goose Island was founded in Chicago in 1988, and was acquired by AB InBev in 2011.

Related topics: Beer

Related news

Show more

Follow us

Pub Trade Guides

View more

FREE EMAIL NEWSLETTER

Subscribe to The Morning Advertiser

The definitive voice for the pub trade

Get the latest news, analysis and insights from the uk pub sector straight to your inbox!