Consumers twice as likely to use smartphones to pay for lunch

By Michelle Perrett

- Last updated on GMT

Smart payments: apps allow consumers to order and pay from their phones
Smart payments: apps allow consumers to order and pay from their phones
People are more likely to use their smartphone to pay for lunch than they were a year ago, new research from Vianet has revealed.

The main driver behind this growth has been the bar and restaurant trade, where speedy transactions can have a significant impact on smoothing the customer journey, data insight company Vianet said.

The statistics from a panel of 2,000 consumers reflect figures released by Worldpay stating that the number of mobile transactions as a percentage of all in-store transactions has grown by 247% in the UK during the past year.

Vianet said that businesses had identified the consumer demand for smart payments and is investing heavily in different methods to use the technology.

Earlier this year, JD Wetherspoon rolled out a 'order and pay' phone app to allow anyone with an iPhone or Android phone to order food and drink, and pay for it without leaving their seat.

According to the Smart Payment Association, this trend is set to continue, with half the consumers in major markets predicted to be using a combination of smartphones and wearables to make payments by 2018.

“Life is becoming increasingly fast-paced and technology that saves time, such as Smart Pay and wearable devices, are going to be a hit with consumers,” said Vianet managing director Matt Lane.

“When people think of contactless payment, they often limit their thinking to contactless card devices when, in reality, the opportunities are endless. From car keys, to watches and even glasses, novel and practical ways to make payment easier are springing up everywhere and making consumers' lives easier.”

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