All news articles for October 18, 2017

She's back: Melanie Sykes on her way to the pub before last orders

Boddingtons confirms Mel Sykes is back on brand

By Nicholas Robinson

AB InBev-owned Boddingtons has announced television personality Melanie Sykes will feature in a new advertising campaign more than 20 years after the first famous ad aired.

In the can: new VAT 14 and VAT 07 are named after the vats used to mature the cider

Sheppy’s Cider makes move into cans

By James Beeson

Traditional cider maker Sheppy’s has unveiled two premium varieties of canned cider, the company’s first foray into the dispense method.

Rising from the ashes: RTDs set to grow again, claims producer

Ready-to-drink brands ‘will rise again’

By Nicholas Robinson

The producer of several ready-to-drink brands including Hooch, VK, Hoopers and newly launched Crooked has claimed the category is ripe for a restart, predicting rising category sales in the near future.