David Beckham stars in Haig Club Scotch Whisky film

Beckham, along with his manager Simon Fuller, launched the single grain whisky in partnership with Diageo in 2014. It is distilled at Cameronbridge, Fife, which is said to be Scotland’s oldest grain whisky distillery.

The film is part of the Diageo commitment to promote responsible drinking to consumers.

It is directed by Grammy award-winning Swedish director Jonas Akerlund and plays out in reverse. The end of the film is the beginning and shows Beckham and his friends leaving and arriving at the bar.

The #LeaveAsYouArrived will continue to roll out globally across social media with additional exclusive content designed to celebrate drinking in moderation.

“Responsible drinking is an integral part of the Haig Club philosophy and we have a shared belief with our business partner, David Beckham, about quality over quantity and the importance of drinking in moderation,” said Ronan Beirne, global brand director at Diageo.

“#LeaveAsYouArrived was designed to showcase the benefits of drinking in moderation on a night out. Haig Club believes that looking as good leaving the bar as when you arrived is the epitome of style.”

Beckham said: “There are many reasons why I wanted to partner with Diageo on Haig Club, and one of them is their commitment to responsible drinking. Jonas did a very nice job bringing our idea to life with this new film.”

Diageo's global alcohol in society director Carolyn Panzer said: “This campaign shows just how aspirational drinking in moderation has become and is all about encouraging adults who choose to drink, to do so responsibly.

"We want to lead people towards drinking better, not more, and this campaign is a powerful example of how our brands are helping us to do that.”