The campaign, started by Mancunian beer blogger Andy Heggs, and brewery owners Stuart Swann and Shane Swindells, was launched in 2015 with the aim of encouraging beer fans to support independent breweries, pubs, bars and other retailers during what can be a challenging month for the industry.
Spearheading this year’s campaign is Tom Stapley, who is best known for Craft Beer Hour; a weekly gathering on Twitter that embraces all aspects of the industry and showcases many independent brewers.
Galvanising local business
"A campaign like this needs local people to galvanise local businesses," said Stapley. "It needs people all over the country to celebrate the beer on their doorstep and share that with the nation through the different mediums of Tryanuary.”
Following an overwhelmingly successful recruitment drive for volunteers, the campaign will be advocated by an ever-growing team of more than 60 beer lovers and enthusiasts who will have exclusive access to the Tryanuary website and social-media profiles.
Seeking out new beers, bars and breweries
Although the campaign will be driven using the wide reaches of social media, the ultimate aim is to inspire people to show support for their local enterprises.
To support the campaign, beer drinkers are encouraged to seek out and try new products and celebrate them by using the hashtag #tryanuary on any form of social media to inspire other participants.
Drinkers can also participate by visiting new bars and breweries, or by raising money for charity through a series of challenges, although they are encouraged to always drink responsibly.
More information about can be found at www.tryanuary.com