Bar group launches Ginuary sale to help boost January turnover

By James Beeson contact

- Last updated on GMT

NWTC offer: The ‘Ginuary Sale’ will offer two for one on selected gins
NWTC offer: The ‘Ginuary Sale’ will offer two for one on selected gins

Related tags: Gin

The New World Trading Company (NWTC) is to launch a special deal on gins throughout the month of January in a bid to boost sales.

The company’s ‘Ginuary Sale’ will offer guests two for one on a selection of gins features on its specially created Ginuary menu.

The Ginuary Sale features a collaboration with five gin brands currently listed in NWTC's gin list: Masons, Whitley Neill, Bombay Sapphire, Liverpool Gin and handcrafted Scottish gin, Caorunn.

An occasion to celebrate

Each gin will be perfectly served with its paired garnish to complement the characteristics and flavours of each gin.

NWTC head of bars Nick Whitby said: “Our New World Gin List has proved very popular with our guests since its implementation. So, we couldn’t wait to create an occasion to celebrate some of the finest examples of gin being produced across the country.”

The Ginuary menu will be showcased in each Botanist site, the Canal House, the Club House and the Trading House.

Tryanuary returns

Meanwhile, Tryanuary, a social media campaign aimed at supporting the UK beer and pub industry, is to return for a fourth year​ next month.

The campaign was launched in 2015 with the aim of encouraging beer fans to support independent bars, pubs, breweries and retailers during what can be a challenging month for the industry.

To support the campaign, drinkers are encouraged to seek out and try new products and celebrate them using the hashtag #Tryanuary on any form of social media to inspire other participants. 

Related topics: Spirits & Cocktails

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