TripAdvisor unveils feature to help operators interact with diners

14-Mar-2018 - Last updated on 14-Mar-2018 at 12:01 GMT

TripAdvisor: the new feature has a 'real-time' feed, allowing operators to see who is interacting with their page

Review site TripAdvisor has launched a new feature for pubs and restaurants to help them see exactly who is viewing their page.

The Diner Activity Feed feature provides operators with functions to quickly and easily monitor the activities of potential diners who are browsing their listing in real time.

Activities showcased in the feed include confirmed reservations, menu clicks, phone calls, website clicks, new reviews, restaurant ranking changes, along with views of ads and other subscription features such as ‘Storyboard’ and ‘Top Three Reasons to Eat Here’.

These latest developments come of the back of new features for pubs and restaurants, allowing users to alter details about their businesses, which were revealed last year.

Updated profile

The features included an option to change the details website users can see on a desktop computer and mobile phone/tablet for free.

This allows operators to quickly update information including contact details, location, hours, dishes and features/amenities alongside customer support with ease.

The review site, on desktop format, now allows registered owners to seamlessly view their pub’s current live content, see a summary of recent reviews, monitor performance trends and access or address important alerts.

At the beginning of 2017 (January), TripAdvisor announced the launch of a new premium features service for pubs and restaurants on its website.

Subscription

The subscription package, TripAdvisor Premium for Restaurants, gives operators access to a range of analytical and review management tools.

This includes the ability to highlight ‘favourite’ reviews and pin them to the top of their page, access to analytics that deliver aggregated performance, customer and competitor data, and priority phone support from TripAdvisor staff.

TripAdvisor senior vice-president of global sales Robin Ingle said: “Providing a business with the opportunity to improve its content and customise its presence on TripAdvisor helps partners better understand and engage with their customers.”

The review company also announced the launch of Storyboard, a feature that allows operators to turn static photos and reviews into a visual presentation.

Premium for Restaurant subscribers can also now differentiate their listing by sharing their ‘top three reasons to eat here’ with prospective diners.