BrewDog continues UK expansion with the launch of its first site in Reading
Found on Castle Street in the town’s centre, BrewDog Reading became the Scottish brewer’s third new opening of 2018 when it opened on 15 March.
The opening marks the end of a long search by the brewery to find the perfect site in the town, which is home to an emerging craft beer scene and a rich music history.
The new bar will have 20 beer taps from which the site’s Cicerone-trained staff will serve headline BrewDog beers including Punk IPA, Dead Pony Club and 5AM Saint, as well as a wide selection of guest draft beers.
Moreover, the bar will stock bottled and canned beer from around the world in two open-air beer fridges as well as offering BrewDog’s classic menu of burgers, wings and weekend brunch.
BrewDog co-founder James Watt said: “Beer fans of Reading have been crying out for a BrewDog bar for too long now, so it is awesome we have finally set up home in Berkshire.
“The craft beer scene has been exploding over the past few years, and we want our presence to help accelerate that growth in Reading, making the town an epicentre of amazing craft beer.”
Ahead of the site’s launch, the craft brewer offered local shareholders who donated to BrewDog’s Equity for Punks crowdfunding initiative the chance to have an exclusive first look at the bar.
From launch, all ‘Equity Punk’ shareholders will receive a discount in the new Reading bar, as they do in all of BrewDog’s bars and its online shop.
Following the launch of the fifth round of BrewDog’s Equity for Punks initiative, around 29,000 investors across Europe have contribute more than £13m to supports the brewer’s global expansion prompting the brewer to extend the investment opportunity until October 2018.
