Carlsberg UK opens world’s first waterfall-powered pub
The carbon neutral pub designed to sleep up to six people – and which can be booked via AirBnB at £366 per night – is located in the Cornish countryside and comes with a Carlsberg DraughtMaster beer pump already installed.
Carlsberg vice-president marketing Liam Newton explained: “We wanted to build an off-the-grid pub that allowed people in the UK to live the Danish way and escape the busyness of daily life. We’re extremely proud to be able to launch the world’s first pub powered by a waterfall.
“The Carlsberg Cabin was part of a project, Build the Danish Way, to bring an element of the Danish way of life to the UK.
“We want to provide space for quality conversation while taking in a view to take your breath away and a crisp, cold pint of Carlsberg Expørt with friends. We hope people enjoy staying at the Carlsberg Cabin and embrace living the Danish way.”
Carlsberg teamed up with the award-winning architect Ben Huggins from New British Design – which is behind the three-legged, asymmetrical camping pods already situated at Kudhva – to complete their latest project.
Huggins said: “The inspiration for the design of the Carlsberg Cabin is a ‘Danish’ re-imagining of the iconic Cornish engine houses you see in Poldark.
“The original engine houses were built of stone, and pumped water from the tin mines. Now we’ve translated that iconic design into a lightweight frame structure but, this time, pumping beer.
“The remote off-grid nature of the quarry location required the use of both solar PV and hydro-electricity to power the Carlsberg DraughtMaster that consistently delivers the perfect chilled pint.”
As part of the campaign, Carlsberg recruited six strangers from across the UK to build the cabin in a seven-day project documented in the following video.
