Beer and Cider Marketing Awards 2018 winners revealed

The awards, which are in their fourth year, aim to recognise the best in beer and cider marketing and its judges include operators, beer journalists, bloggers and marketeers.

They are run in partnership with national drinks supplier Matthew Clark and category manager for beer, cider and soft drinks Justin Wylde hailed the event.

He said: “There is no better example of an industry celebrating all that is great about beer and cider. Supporting these awards is important to us because it highlights all the creative work that goes into showcasing categories that have grown in popularity and truly champions the marketing prowess of, not only the big guys, but the smaller independents doing incredible things to excite consumers too.”

The winners were:

Best Advertising Campaign – broadcast –​ sponsored by Original Gravity Magazine​​

Winner: Thatchers Cider Company – Joint London

Highly commended: Camden Town Brewery – Hells Lager – The Garage Soho

Best Online Communications – ​sponsored by We Are Spectacular​

Winner: Fuller's Brewery

Best Branding/Design –​ sponsored by Real Ale​

Winner: North Brewing Co and Refold

Runner-up: ByVolume/Orbit Beers

Best Public Relations Campaign – ​sponsored by Kate Hempsell​

Winner: Old Mout Cider

Best Integrated Campaign – sponsored by BII​

Winner: St Austell Brewery – Tribute ‘Quality Speaks for Itself’

Highly commended: Tennent's Lager – Bright Signals – Wire Media – Republic of Media – Lucky Generals 

Best Business-to-Business Campaign – sponsored by The​ Morning Advertiser​​

Winner: Camden Town Brewery – Beer School

Highly commended: Charles Wells             

Highly commended: Content Coms         

Best Innovation – sponsored by UK Hospitality​

Winner: Hawkes              

Highly commended: Small Beer Brew Co.

Best New Launch – sponsored by Just Peel​

Winner: Small Beer Brew Co.     

Highly commended: Cave Direct Beer Merchants

Best Use of Sponsorship – sponsored by Serious Pig​

Winner: Brakspear

Best Use of Merchandise/Point of Sale Material – sponsored by Vektor​

Winner: Fourpure Brewing Co.

Best Corporate Responsibility Initiative – sponsored by Fleet Street Communications​

Winner: Hiver, The Honey Beer

Highly commended: Toast Ale

Best Targeting of Alternative Markets – sponsored by Dark Star Brewing Co​

Winner: Big Drop Brewing Co Ltd              

Highly commended: Club Soda

Best Event – sponsored by Pub19​

Winner: Marston’s Brewery – Beer Town Film Festival

Best Stunt/Guerrilla Marketing – sponsored by Brewbroker​

Winner: Badger Beer and Joint  

Best Beer Marketing of the Year – sponsored by Keg Star​

Winner: St Austell Brewery

Best Cider Marketing of the Year – ​sponsored by Beer and Cider Academy

Winner: Thatchers Cider Company – Joint London

Individual Contribution – sponsored by Camden Town​

Nick Dwyer for his work with Beavertown

Grand Prix: Beer and Cider Marketer of the Year – sponsored by Boutique Beers​

St Austell Brewery