Guy Kordova, from Woolwich, launches Pure Wine this week – a website that sells only natural wines made from organic biodynamically farmed grapes.
Natural wine is simply the fermented juice of hand-picked grapes with no additives and minimal processing.
Inspired to start the business after struggling to find natural wine to enjoy at home, the site will offer more than 140 varieties, with prices ranging from about £9 to £65 a bottle.
“There’s a growing popularity of natural wine because people are becoming a lot more health conscious,” Guy said.
“At the moment, only people who know about natural wine know where to get hold of it.
“There are so many benefits, mainly that you know exactly what is in the product and that nothing is added.
“I don’t want to say it is a healthier wine, but it has fewer chemicals.”
Jacques Frelin, major player in the French organic wine market, added: “Millennials are responsible consumers who enjoy finding out the origins of the products they consume.”
Research revealed that sales of organic wine were up 22% in 2017, compared with less than 3% growth in non-organic wine.