After being founded in 2011 as London’s first pub group dedicated to craft beer, founders Martin Hayes and Peter Slezak claim to have led the way in “dramatically changing” the capital’s pub landscape.
Hayes said: “This is a very exciting new venue for us in a prime location. We are thrilled the landlord approached us to take over this highly desirable site.
“Last year was a game-changer for us due to the purchase of our first freeholds, but this starts 2019 with a bang.”
UK craft beers
“It was groundbreaking for Peter and myself to have kicked off the UK craft beer pub revolution, and it is immensely rewarding to still be going from strength to strength 10 years later without ever taking external investment.”
The new Hammersmith site is set to open in March after a major refurbishment, which will turn the venue into a modern pub with old school values, Craft Beer Co said.
Meanwhile, recent research claimed demand for craft beer was not likely to slow.
Royal DSM published The Craft Revolution in Brewing report, which surveyed 3,300 consumers in seven countries in Europe and the US, also stated that three quarters (75%) cited taste above everything else, including price, when they make their purchase decision.
Attracted to craft beer
About two thirds of consumers said they were attracted to craft beer because it is a premium, high-quality product.
The report stated that in the past two years, just under half of the craft drinkers surveyed said they now drink more craft beer.
Just 6% of this group are drinking less craft beer. The greatest increase took place in those aged 18 to 30.
This rise is eating into regular beer consumption with 56% of respondents saying they drink less regular beer now.