40 Kola releases new low-sugar variant

By Robert Mann contact

- Last updated on GMT

In a fizz: Kola 40 is launching a new low-sugar classic cola variant
In a fizz: Kola 40 is launching a new low-sugar classic cola variant
In an effort to give customers greater choice, the 40 Kola brand has added to its growing craft soft drinks range with the launch of a low-sugar variant.

With an aim to “drive a craft soda revolution”, Kola claims its latest low-sugar flavour has been crafted using only natural ingredients, thus resulting in an all-natural classic cola taste.

“As our range grows, it was only a matter of time before we created a lower-sugar, lower-caffeine variant,” explained Kola’s co-founder Dan Young.

“We’re passionate about giving people the choice of our full range – we’ll never force people to have specific varieties or questionable sweeteners in our drinks.

“That’s why we’re retaining our signature 40 Kola, and complementing it with our cut-caffeine, cut-sugar edition.”

Young added the brand is releasing another variant later this month – a blend of zingy lemon and lime – which has been brought together to create a “quintessential lemonade taste without any hidden stuff”.

“More and more people are turning to craft producers for great-tasting, natural drinks. We pride ourselves on only using 100% natural ingredients – we’ll never add ingredients that you can’t pronounce,” Young concluded.

Related topics: Soft & Hot Drinks