Carlsberg admits not to being ‘the best beer in the world’
This has been followed by Carlsberg saying it it didn't live up to its claims of being ‘the best beer in the world’.
The beer brand has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the ‘meanest’ things people have said on Twitter about its original brew.
And they manufacture Carlsberg a stones throw from where I am right now but that also tastes like the rancid piss of Satan.
— •S• (@Afterglow85) July 16, 2018
my pint of carlsberg tastes like naan bread
— K H A N (@JamayalKhan) August 25, 2013
The video series captures the reactions of Carlsberg employees reading the tweets used to describe the old brew.
Probably the meanest tweets in the world... #newbrewpic.twitter.com/yENoiDgK8d
— Carlsberg UK (@CarlsbergUK) April 17, 2019
That’s a hell of a tweet. #newbrewpic.twitter.com/ALC2Kcds6H
— Carlsberg UK (@CarlsbergUK) April 17, 2019
Lost our way
Carlsberg UK marketing vice-president Liam Newton said: “Drinkers’ interest in mainstream lager has waned because, though the world has moved on, the mainstream category hasn’t.
“At Carlsberg UK, we lost our way. We focused on brewing quantity, not quality; we became one of the cheapest, not the best.
“In order to live up to our promise of being ‘probably the best beer in the world’, we had to create a better beer.
“We have completely rebrewed Carlsberg from head to hop and created Carlsberg Danish Pilsner with a crisper, fuller flavour. We will be offering the people that posted mean tweets about our old brew, a taste of our new Pilsner to see if they agree.”
