Coca-Cola launches premium mixers range

By Nikkie Sutton

- Last updated on GMT

Perfect partnership: the new range aims to pair up with dark spirits
Perfect partnership: the new range aims to pair up with dark spirits
Coca-Cola European Partners (CCEP) has unveiled a range of four specially crafted drinks, designed to be mixed primarily with premium dark spirits.

The Coca-Cola Signature Mixers range will be available to pubs, bars and restaurants from June in four distinctive cola flavours – Smoky Notes, Spicy Notes, Herbal Notes and Woody Notes.

The brand claimed that research has shown that after a decade long ‘ginaisaance’, drinkers are now exploring the world of dark spirits and are looking to mixologists to help them experiment with more complex flavour profiles.

The new range has been inspired by the brand’s heritage with each served in a contemporary Hutchinson 200ml glass bottle.

Trade support

The launch will be backed by a marketing campaign spanning social media, digital and proximity out of home.

There will also be trade and consumer experiential activity at a variety of events between June and December as well as collaborations with mixologists and spirit brands.

Training will be available to the licensed trade alongside back-bar displays, bespoke glassware and menus.

CCEP GB commercial development vice-president Simon Harrison said: “Coca-Cola has always been part of cocktail culture and history, from the Cuba Libre of the 1900s to some of the world’s best cocktails today."

Interest and curiosity

He added: “Coca-Cola Signature Mixers marks an exciting new frontier by the Coca-Cola trademark and a reflection of our ongoing commitment as a total beverage commitment.

“By collaborating with experts, we have developed a totally innovative and unique product range for mixology that only Coca-Cola can do.

“There is no other brand or recipe that is more mysterious and iconic than Coca-Cola and we are excited to be able to introduce this new and innovative product to the on-trade.

“We have started to see strong growth in dark spirits like whisky and rum and a brand like Coca-Cola innovating in this segment with complex flavours and distinct pack design, in keeping with our heritage, will bring more interest and curiosity to an exciting sector.”

Related topics: Soft & Hot Drinks

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