Magners Rosé (4% ABV) has been introduced on the back of the "consumer appeal" for pink gin and rosé wine and the popularity of rosé cider across the globe.
Duncan Frew, commercial and marketing director at drinks distributor C&C, said the apple cider is "perfect for summertime sipping".
'Consumers across the UK'
"The introduction of Magners Rosé will certainly pique the interest of consumers across the UK," said an enthused Frew.
"Tapping into the global trend for pink gin, rosé wine, its light blush colour, eye-catching point-of-sale and bespoke glassware is sure to stand out both behind the bar and in hand."
The new cider, which comes in a 330ml bottle, is the latest addition to the much-loved Magners range.
New bespoke stemless glassware has been created for the Magners Rosé, which according to Frew, should always be served over ice.
He added that, additionally, a sliced apple garnish should be used to ensure a premium serve.
"With the growth of rosé cider elsewhere around the world, we're confident that this delicious tasting Magners Rosé, will hold the same appeal," Frew summarised.
Throughout the summer, Magners Rosé will be available to try at a number of key events and outlets across the UK.
The launch will be supported with a PR, social and advertising campaign using the strapline ‘Your New Crush’, to raise the profile and encourage trial of the cider.